BRITS blew a whopping £1million a day on healthy bars last year as they swapped chocolate for oats.
Spending on fruit and granola snacks rose by ten per cent and reached a record £365million in 2017, figures revealed on Monday.
Six in ten consumers are now buying the healthier treats, say retail analysts Kantar Worldpanel.
Benjamin Theobald, of Primal Pantry, said: “A new generation of consumers are very aware of what goes into food and obsessively study nutrition labels on products.”
Cordelia Linacre, senior brand manager for Goodness Knows – owned by Mars, told The Grocer trade magazine: “Consumers increasingly want products that match the values they live by and we wanted to provide consumers with a brand that complemented this change in lifestyle.
Rob Rona, director of products at Light Bites, said: “People are not eating healthy snack bars to lose weight, but because they fit within their vision of a healthy lifestyle.
TOP-SELLING HEALTHY SNACK BARS
- BelVita £79m
- Nature Valley £45m
- McVitie’s Go Ahead £39m
- Eat Natural £36m
- Nakd £33m
- Alpen £27m
- Kellogg’s Squares £27m
- Cadbury Brunch £25m
- Kellogg’s Cereal & Milk £22m
- Kellogg’s Special K £21m
“Consumers are also prepared to pay more, especially when compared to traditional, unhealthy brands.”
Other popular health snack bar brand include BelVita, Nature Valley, Eat Natural, Nakd and Primal Pantry.
COT DEATH ALARM
Are you putting your baby at risk with these common sleep ‘aids’?
Teens ‘dicing with death’ taking killer party drug that hospitalised six
DOC SNAP RAP
NHS staff ‘swapping intimate photos of patients on social media’
Health warnings demanded over ‘near toxic’ salt levels in Chinese food
Research reveals smoking pot just FIVE TIMES as teenager risks psychosis
Newborn cruelly dubbed ‘two-headed baby’ after giant sac grows from his skull
Health snack bar makers make a number of claims on their products, including low in carbohydrates, high in proteins, low calorie and gluten free.
In the US one company has even launched ‘high IQ’ snack bars.