Bellamy becomes Warrior's first ambassador, signing deal to support charity work in Africa
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By Sportsmail Reporter
PUBLISHED: 19:09 EST, 31 May 2012 | UPDATED: 19:10 EST, 31 May 2012
Liverpool striker Craig Bellamy has signed a deal with the club's kit manufacturer Warrior which will see his sponsorship fee used to support his charity work in Africa.
The club's first shirts manufactured by the America-based company, who are just starting a £25million-a-season six-year association with the Reds, go on sale on Friday and Bellamy has become the brand's first football ambassador.
Ambassador: Bellamy poses in Liverpool's new duds
His sponsorship fee will go directly to the Craig Bellamy Foundation in Sierra Leone with Warrior working closely with the Wales international to raise global awareness of his charity and help build on the work he has done to date.
In return Bellamy will also work alongside Warrior to develop its debut football boot collection, set to be released in December.
'While Warrior works to support me on the field, we'll work together to support the Craig Bellamy Foundation off it,' said the Welshman.
'For me, the most important part of this deal is that the money and extra resource provided by Warrior will go directly to the children and local communities involved with my charity in Sierra Leone.'
Charity work: Bellamy in Freetown in 2008
Bellamy founded the foundation himself four years ago to provide under-privileged children a chance to reach their full potential through a mix of sport and education, enabling them to create better lives for themselves and their communities.
The foundation is the driving force behind Sierra Leone's only professional football academy and a popular youth league and Warrior will also provide practical support by supplying footballs, boots and kit.
'At Warrior, we align ourselves with athletes who are highly driven, motivated and possess a winning mentality - Craig is one of these athletes,' said head of Warrior Football Richard Wright.
'His work in Sierra Leone is remarkable and we are delighted to help these young footballers of tomorrow.'
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