By Sportsmail Reporter
PUBLISHED: 19:09 EST, 31 May 2012 | UPDATED: 19:10 EST, 31 May 2012
Liverpool striker Craig Bellamy has signed a deal with the club's kit manufacturer Warrior which will see his sponsorship fee used to support his charity work in Africa.
The club's first shirts manufactured by the America-based company, who are just starting a £25million-a-season six-year association with the Reds, go on sale on Friday and Bellamy has become the brand's first football ambassador.
Ambassador: Bellamy poses in Liverpool's new duds
His sponsorship fee will go directly to the Craig Bellamy Foundation in Sierra Leone with Warrior working closely with the Wales international to raise global awareness of his charity and help build on the work he has done to date.
In return Bellamy will also work alongside Warrior to develop its debut football boot collection, set to be released in December.
'While Warrior works to support me on the field, we'll work together to support the Craig Bellamy Foundation off it,' said the Welshman.
'For me, the most important part of this deal is that the money and extra resource provided by Warrior will go directly to the children and local communities involved with my charity in Sierra Leone.'
Charity work: Bellamy in Freetown in 2008
Bellamy founded the foundation himself four years ago to provide under-privileged children a chance to reach their full potential through a mix of sport and education, enabling them to create better lives for themselves and their communities.
The foundation is the driving force behind Sierra Leone's only professional football academy and a popular youth league and Warrior will also provide practical support by supplying footballs, boots and kit.
'At Warrior, we align ourselves with athletes who are highly driven, motivated and possess a winning mentality - Craig is one of these athletes,' said head of Warrior Football Richard Wright.
'His work in Sierra Leone is remarkable and we are delighted to help these young footballers of tomorrow.'
Headlines Newsview all
New mother whose baby daughter was kidnapped by her ex-husband and taken to Libya makes desperate plea for her return
A mother has made an emotional appeal to her husband's family to return her young daughter, who was taken to Libya in a 'tug-of-love' battle ... Full story
British diplomat was focus of secret Government file sent to Margaret Thatcher about 'unnatural' sexual behaviour
A top British diplomat was the focus of a secret Government file about his 'unnatural' sexual behaviour, it was revealed today.The file, which has just ... Full story
Police are investigating an alleged road rage bust-up between former Manchester United captain Roy Keane and a taxi driver.The 43-year-old is accused of launching a ... Full story
Rate this article
MOST POPULAR ON CAPITALBAY
Mitt Romney has announced he will not be making a third bid for the White House. But that still leaves lots and lots of people ...
Hedge fund billionaire's estranged wife demands $300,000 a month for a private jet in bitter divorce
The wife of hedge fund billionaire Kenneth Griffin is demanding $300,000 a month to pay for an around-the-clock private jet, according to his recent court ...
CIA rendition and torture DID take place on Diego Garcia: Colin Powell's ex-chief of staff claims British territory was used for secret interrogations and UK would have known about it
U.S. prisoners were interrogated on British overseas territory, according to a former senior aide in the Bush administration. Lawrence Wilkerson, Colin Powell's former chief of staff ...
Teenage thugs forced mentally-ill woman, 43, to drink their urine and smoke cannabis joint containing curry powder before one sexually assaulted her
Two teenagers who forced a mentally ill woman to drink urine and smoke a cannabis joint filled with curry power while filming it on their ...
A mother was accidentally charged more than £270,000 for two meals after having a quick bite to eat in a restaurant. Pretima Champaneri-Phillips and her 17-year-old ...
P-p-p-pluck up the courage! The baby penguin that was too scared of the water to swim and had to be taught by zookeepers in Russia
Most penguins take to the water with the same grace and elegance of fish. But three-month-old Chudi was terrified of taking the plunge, even as his ...
Tom Brady's high school coach and teammates in San Mateo, California have high praise for football starHigh school football coach Tom MacKenzie says 'He's a good ...
Former police surgeon, 61, who robbed teenage girls of their childhood by subjecting them to 'terrifying' sexual abuse is jailed for 12 years
Dr Hugh Blaise O'Neill admitted raping and sexually abusing two girls Court heard how his crimes represented a 'fall from grace' for GP Crimes came to light ...
Woman 'tells her one-year-old daughter to say goodbye to her father before ordering new boyfriend to bring his guns to girl's birthday party at Chuck E Cheese'
Aesian Anunique Clay, 20, from St Louis City, Missouri had a dispute with her daughter's father during a birthday partyShe was angry that he failed ...
Romina Garcia's video urges girls to stay with abusive boyfriendsVideo viewed more than five million times after it was uploaded onlineThe teen says she's a ...