By Sportsmail Reporter
PUBLISHED: 19:09 EST, 31 May 2012 | UPDATED: 19:10 EST, 31 May 2012
Liverpool striker Craig Bellamy has signed a deal with the club's kit manufacturer Warrior which will see his sponsorship fee used to support his charity work in Africa.
The club's first shirts manufactured by the America-based company, who are just starting a £25million-a-season six-year association with the Reds, go on sale on Friday and Bellamy has become the brand's first football ambassador.
Ambassador: Bellamy poses in Liverpool's new duds
His sponsorship fee will go directly to the Craig Bellamy Foundation in Sierra Leone with Warrior working closely with the Wales international to raise global awareness of his charity and help build on the work he has done to date.
In return Bellamy will also work alongside Warrior to develop its debut football boot collection, set to be released in December.
'While Warrior works to support me on the field, we'll work together to support the Craig Bellamy Foundation off it,' said the Welshman.
'For me, the most important part of this deal is that the money and extra resource provided by Warrior will go directly to the children and local communities involved with my charity in Sierra Leone.'
Charity work: Bellamy in Freetown in 2008
Bellamy founded the foundation himself four years ago to provide under-privileged children a chance to reach their full potential through a mix of sport and education, enabling them to create better lives for themselves and their communities.
The foundation is the driving force behind Sierra Leone's only professional football academy and a popular youth league and Warrior will also provide practical support by supplying footballs, boots and kit.
'At Warrior, we align ourselves with athletes who are highly driven, motivated and possess a winning mentality - Craig is one of these athletes,' said head of Warrior Football Richard Wright.
'His work in Sierra Leone is remarkable and we are delighted to help these young footballers of tomorrow.'
Headlines Newsview all
One of the richest towns in Britain also has the highest number of people having extramarital affairs, according to new research. Wealthy Maidenhead tops a new ... Full story
A trainee teacher hanged himself on New Year’s Eve after a split from his girlfriend, an inquest heard today. Keiran Walsh, 22, split from his partner ... Full story
Late on a dark and rainy night, it is all go-go-go down at White Dee’s house in Birmingham. There is a pan of fish stew ... Full story
Rate this article
MOST POPULAR ON CAPITALBAY
- 'Don't Have Any Parties': Last Words of Mother Days Before Her Son Threw a Massive Party and Drunken Facebook Crashers Trashed Her £1m House
- Woman Driver's Fury After Commons Speaker 'Clipped Her Car as He Parked Outside a London restaurant'
- Swarms of Massive Insects Kill More Than 40 and Injure 1,600 in China
The Swedish government has launched an initiative which it claims will spread values of democracy and creativity throughout the world – via the medium of ...
Disgraced former Co-op Bank chief Paul Flowers has been charged with possession of drugs including cocaine, prosecutors have said. West Yorkshire Police said Mr Flowers, 63, ...
If you are one of the thousands of disappointed parents whose child has been refused admission to your first choice school, you can appeal. First, though, ...
Lana Del Rey’s production company is being sued by a photographer who claims he was attacked with a knife. Karl Larsen alleges that he was ...
Simon Calder: Until this disaster South Korea's ferry safety record fared well compared to its Asian neighbours
Worldwide, far more passengers die on ferries than on aircraft. The toll is particularly high in Asia, due to a lethal combination of high population, ...
Elvis Romeo Lingurar's skull was crushed at a demolition siteThe 24-year-old construction worker had half removed by doctorRomanian has spent one year without half a ...
Public Enemy rapper Flavor Flav admits chasing girlfriend's son with a knife and threatening to kill him
Attack took place at Flavor Flav's Las Vegas home in October 2012 Teenage boy testified that Flav chased him with a kitchen knifeSaid rapper threatened ...
Peter Clarke, 58, ran Scotland Yard's national counter-terrorism unitNow appointed Education Commissioner by the Department for EducationDfE wants him to conduct thorough investigation into 'Trojan ...
Buildings fit for an oligarch! The amazing collection of garish post-Soviet projects constructed since the fall of Communism
By Sara Malm Published: 11:59 GMT, 15 April 2014 ...
Only 25 copies of The Beano's first edition are still in existenceThis edition has a starting price of £3,499 and could be sold for much ...