- Nordstrom has dropped the Ivanka Trump brand both online and in-stores
- The company claimed the decision was not political and was due to poor sales
- This follows the high-profile Grab Your Wallet campaign targeting Trump goods
- Meanwhile Trump's husband Jared Kushner met Queen Rania of Jordan
Ivanka Trump's fashion brand has been dropped by major retailer Nordstrom following an online boycott due to her father's controversial policies as president.
The first daughter was pictured leaving her new DC home as husband Jared Kushner was photographed meeting and greeting Queen Rania of Jordan at the National Prayer Breakfast.
Nordstrom denied the decision to drop Trump's brand was political insisting it was due to poor sales, although the retailer had been hit by a boycott started by angry women.
A somber-looking Ivanka Trump was pictured leaving her D.C. home as it was revealed on Thursday that Nordstrom Inc. will no longer sell her fashion line after a drop in sales likely due to women boycotting the range
The move from Nordstrom comes after several other retailers have already stopped selling her merchandise due to the Grab Your Wallet campaign, which calls for shoppers to boycott retailers that carry her brand or her father's goods
The popular department-store chain is said the cut is based on the 'brand's performance' and that they decided 'not to buy it for this season'
The Grab Your Wallet campaign, which was launched on October 11 by Shannon Coulter and called for shoppers to boycott retailers that carry her brand or her father's goods.
The campaign was created in response to her father's famous 'grab them by the p***y' remark from the leaked audio tape and numerous allegations of sexual assault.
'Each year we cut about 10% [of brands carried] and refresh our assortment with about the same amount,' a Nordstrom spokesperson told Business Insider.
'In this case, based on the brand's performance we've decided not to buy it for this season.'
A Nordstrom spokesperson didn’t reveal whether the decision to stop buying the brand was permanent, only that they make buying decisions each season.
By Thursday evening, Nordstrom had completely taken off the first daughter's merchandise from their website.
She was also not listed on Nordstrom's master list of brands available and the page that previously featured items from her brand was empty.
But some of her goods can be found online on its Rack site, which is the department store's value-focused chain.
'I am absolutely thrilled, and I know the vast majority of Grab Your Wallet participants will be as well,' Coulter told Bloomberg in regards to Nordstrom dropping the fashion brand.
By Thursday evening, Nordstrom had completely taken off the first daughter's merchandise from their website (above)
She was also not listed on Nordstrom's master list of brands available and the page that previously featured items from her brand was empty. Above Ivanka is pictured in 2011 at a Nordstrom in California presenting the launch of her footwear collection
Since announcing that the retail giant would not stock the Ivanka Trump brand, some have questioned if the decision was based on a political reason
Nordstrom has stated they didn't buy her brand 'for this season based on its sales performance'
Since the announcement of Nordstrom dropping her brand this upcoming season, supporters of the Trump family have criticized the company for the move.
'Our buying decisions are based on sales, so it was not a political decision for us. We're sorry for any disappointment,' Nordstrom tweeted to one user.
In another message, they repeated the statement reiterating the move is 'based on its sales performance.'
When the mother-of-three first launched the Ivanka Trump footwear line in 2011, Nordstrom was one of the first retail partnerships for her, as Marc Fisher Footwear is the licensee for the products.
Representatives for Ivanka Trump's collection could not be reached for comment.
Other companies who have dropped her brand due to the Grab Your Wallet campaign include Shoes.com and interior decor store Bellacor.
Shoes.com, a Canadian online shoe store, became the first retailer to announce it was dropping Ivanka Trump's shoe line in November shortly after the GrabYourWallet campaign was launched.
All smiles: White House senior advisor Jared Kushner (above) posed up with Jordan's Queen Rania during the National Prayer Breakfast on Thursday
The two were photographed during the annual event having a seemingly detailed conversation on Thursday morning
The queen (above with Kushner) and her husband, King Abdullah, were among the many elite guests at Thursday's event which every U.S. president since Dwight Eisenhower has addressed
While the 35-year-old mother-of-three was pictured leaving her Washington, D.C. home in a somber mood, her husband White House senior advisor Jared Kushner posed up with Jordan's Queen Rania during the National Prayer Breakfast on Thursday
The two were photographed during the annual event having a seemingly detailed conversation, as the father-of-three appeared happy to be sharing a word with the 46-year-old Jordanian.
Ahead of the breakfast, Queen Rania and her husband, King Abdullah, met with President Donald Trump, according to a White House spokesman.
There was no immediate information provided about what Trump and the King discussed.
Abdullah, the first Arab leader to hold talks with the new administration, had earlier in the week discussed the fight against Islamic State, the Syria crisis, and other issues with Vice President Mike Pence.
During the breakfast, Trump vowed to free churches and other tax-exempt institutions of a 1954 U.S. law banning political activity, drawing fire from critics who accused him of rewarding his evangelical Christian supporters and turning houses of worship into political machines.
During the breakfast, Trump (above) vowed to free churches and other tax-exempt institutions of a 1954 U.S. law banning political activity
Speaking to U.S. politicians, religious leaders and guests such as Jordan's King Abdullah at the annual National Prayer Breakfast, Trump used the opening moments of the usually solemn affair to deride actor Arnold Schwarzenegger, his successor on a reality TV show, for his viewership ratings.
He also said almost every other country was taking advantage of the United States.
Trump took aim at a long-standing statutory barrier between politics and religion called the Johnson Amendment.
It prohibits tax-exempt organizations such as churches and other places of worship, charities and educational institutions from directly or indirectly participating in any political campaign in favor or against a political candidate.
'I will get rid of and totally destroy the Johnson Amendment and allow our representatives of faith to speak freely and without fear of retribution. I will do that, remember,' Trump said.
Trump previously spoke out against the amendment during the campaign and won the support of evangelical Christian leaders including Liberty University President Jerry Falwell Jr.
A change in the law would require action in the Republican-led U.S. Congress, and Republican lawmakers on Wednesday introduced legislation that would reverse the policy.
Trump also said that almost every other country was taking advantage of the United States during his speech at the National Prayer Breakfast on Thursday (above)
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