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From 50s siren to Kim Kardashian’s curves, the changing shape of women revealed





From 50s siren to Kim Kardashian’s curves, the changing shape of women revealed Kim Kardashian
LITTLE MISS AVERAGE

Women of today are taller, have bigger boobs and weigh more than the average woman 50 years ago

THIS is the extraordinary way women’s bodies have changed over the last 60 years.

From growing taller, having a bigger bust size and being a little heavier, the average woman today cuts a different shape to that average woman in the 1950s.

Here is how a woman's body has changed over the last 60 years

Cavendish Press/Bluebella

Here is how a woman’s body has changed over the last 60 years

In 1957, the average-sized British woman was 5ft 2ins tall, weighed 9st 10lbs, had size 3 feet and was a dress size 12.

She had a petite figure, with a slim waist of 28 inches and 34B breasts.

She was expected to live 73 years and earned just £10 a week – not a wage most women could live off today.

Flash forward 60 years and the shape of the typical British woman has changed dramatically – most strikingly in her waist and breasts.

The average 2017 women is 5ft 5in tall, weighs 11 stone, wears a dress size 16 and has a shoe size of 6.

 

But it is her boobs that have changed the most.

The 2017 woman now boast a more shapely 36DD and her waistline has increased by six inches to 34 inches.

While this may seem like bad news for women who are constantly chasing that slimmer waistline, there is a silver lining.

The 2017 woman has a life expectancy of 83 years, a whole 10 years more than the 1957 woman.

And, even better, women are now earning £530 per week.

1950s Hollywood beauty Natalie Wood had the same bust size as the average woman of her era

Alamy

1950s Hollywood beauty Natalie Wood had the same bust size as the average woman of her era

The graphics showing the difference in today’s Miss Average with the 1957 version were put together by the lingerie brand Bluebella.

The brand researched data on changing body shapes from government statistics.

Hollywood beauty Natalie Wood, one of the biggest stars of 1957, had the same 34B bust size and body shape of the average woman 60 years ago.

And Kim Kardashian’s surgically enhanced 36DD boobs are the same size as the average 2017 woman.

HOW WE LIVED IN 1957 COMPARED TO HOW WE LIVE IN 2017

1957:

  • Just 33 per cent of households had a washing machine
  • Only 10 per cent of homes had a telephone
  • Average wage was £10 a week
  • Life expectancy was just 68 years for men and 73 for women
  • Biggest female movie star in the world was Marilyn Monroe

2017:

  • 78 per cent of us have smartphones
  • Average wage is £530
  • Life expectancy for men is 79 years  and 83 years for women
  • Biggest movie star in the world is Jennifer Lawrence
  • 98 per cent of homes have a washing machine

Bluebella chief executive Emily Bendell said that 2017’s average woman was far more body conscious that her 1957 equivalent.

She said: “She is likely to exercise at least twice a week – consuming 2,300 calories a day compared to 1,800 calories back then.

“She is much healthier than her Fifties counterpart and devotes around 30 per cent more of her income to her wardrobe.

“This is reflected in the size of her lingerie collection which is twice the size of 1950s woman.

“She now has an average of 12 bras compared to just six in the 1950s.”

She added that the fashion industry has had to adapt fast to the changing shape of the average woman.

Kim Kardashian's surgically enhanced 36DD boobs represent the average size of a woman's bust today

Cavendish Press/Bluebella

Kim Kardashian’s surgically enhanced 36DD boobs represent the average size of a woman’s bust today

She continued: “It is extraordinary how much Miss Average has changed over the last 60 years.

“She has changed from being quite petite with what would be considered quite small breasts by today’s standards to a much more fuller figured silhouette.

“That has presented real challenges for designers and lingerie brands.

“At Bluebella we are creating lingerie and nightwear collections to reflect this changing body shape from stylishly chic everyday pieces to show-stopping provocative pieces designed to inspire and empower.

“Today’s women see lingerie and nightwear as fashion crossover pieces, a trend not seen back in the 1950s.”

Bluebella has a range of lingerie in its More collection, which caters for fuller busted women with DD-G cups.



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Chuka (Webby) Aniemeka
Chuka (Webby) Aniemeka

Chuka is an experienced certified web developer with an extensive background in computer science and 18+ years in web design &development. His previous experience ranges from redesigning existing website to solving complex technical problems with object-oriented programming. Very experienced with Microsoft SQL Server, PHP and advanced JavaScript. He loves to travel and watch movies.

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