Now that's what we call a photo chute! Skydiving model takes high fashion to new extremes with mid-air makeover
By Kristie Lau
PUBLISHED: 18:26 EST, 30 March 2012 | UPDATED: 20:03 EST, 30 March 2012
HTC has taken the concept of high fashion to an entirely new height - 14,000-ft to be exact.
A model dressed in futuristic gear skydiving in the Arizona desert stars in a new TV commercial for the telecommunications manufacturer's One mobile handset.
Amazing behind-the-scenes photos of Roberta Mancino, a model and professional skydiver, being touched up by a make-up artist mid-air have well and truly stolen the limelight from the phone.
High class: A make up artist refreshes model Roberta Mancino's look while she skydives through winds of up to 126mph for a new HTC commercial. She dropped from a height of 14,000-ft
A-list make-up artist Adam J Breuchaud, who has worked on Anne Hathaway, Elizabeth Olsen and Felicity Jones in the past, was briefed to create a look that would sustain winds of up to 120 miles per hour.
He told Shinesquad, a creative media agency, that it was quite a challenge.
First class appeal: A-list make-up artist Adam J Breuchaud designed the look and ensured the model's make up could endure the extreme conditions
‘One of the difficult things was having the eye make-up move around the face at those fast speeds,’ he said. ‘It’s quite a time constraint to keep it looking fresh and new every time.
He said there was no way the look would have worked had they decided not to retouch as she was falling through the air.
Beauty lift: Ms Mancino soars through the air with the sun at a distance while she skydives to HTC's shoot
Say cheese: Nick Jojola captures Ms Mancino using the HTC One series handsets, all while skydiving at 126mph for the company's fashion shoot
‘If we were down on the ground the whole time, I might not powder at all… but we needed to really powder it in order to go up there.’
Ms Mancino, who has sky dived more than 7,000 times during her 11-year career, was also seen in the commercial wearing a funky futuristic-themed body suit. It was inspired by the designs of Sarah Burton for Alexander McQueen, Alexander McQueen himself and Balenciaga.
A fashionable high: The model, Roberta Mancino is actually a professional sky diver as well
Light as a feather: Ms Mancino strikes a pose as she tumbles through the air in a skydiving fashion shoot
Stylist Hayley Atkin, who is also a contributing fashion editor for the LA Times Magazine, said the job was a dream come true for her.
‘I had never done anything like this, it’s totally one of a kind,’ she said. ‘When I read the treatment I was so excited but I was so naïve. Really, I get to work on a costume that is going up in the air, have wings, floaty fabric and all of that? It was a little fantasy of mine.’
14,00-ft view: Mr Jojola uses the HTC One series handsets to capture his first fashion shoot while skydiving
The high fashion shoot also featured a space-like pair of Giuseppe
Zanotti wedges which proved durable under extreme conditions.
Headlines Newsview all
Amanda Holden at the centre of Twitter backlash as she sends daughter to school dressed as Pretty Woman prostitute for fancy dress day
A parenting group has slammed TV star Amanda Holden for posting a picture of her nine-year-old daughter 'dressed as a prostitute' online.The Britain's Got Talent ... Full story
Grandmother filmed confronting militants and branding them 'devils' before quoting verses in the Koran that forbid slaughter
An incredible video has emerged showing the moment an elderly woman bravely confronted two Islamic State militants, telling them their terror group is cursed and ... Full story
Jobseeker shocked to be sent rudest rejection email ever calling him an 'old, aesthetically challenged professional pr*** with no teeth'
A jobseeker was shocked after he was branded as 'irritating', 'rude' and 'obnoxious' in a cutting email accidentally sent to him by a prospective employer.James ... Full story
Rate this article
MOST POPULAR ON CAPITALBAY
What a washout! Heavy rain forces play to be suspended in The Open at St Andrews after lightning and 50mph winds hit Britain... and there's more on the way
Conditions halt play before first group had even finished first hole on second day of championship in FifeDownpour saw torrent of water gushing down ...
It happened on the A24 at Findon, West Sussex, at about 8.30pm, last nightSuspect got out of car in front and knifed driver in other ...
Furious holiday goers complained of long queues at Heathrow's Terminal 2Passengers claimed 'chaos' due to self-service machines running out of paperHappened as 3,000 people descended on ...
Son of NHS doctor from Middlesbrough helped to recruit up to 18 fellow medical students to join Isis
Mohammed Fakhri Al-Khabass' father ran a GP practice on Teesside25-year-old grew up in Middlesbrough but went to university in SudanHe then radicalised other ...
Pictured: The tattered party dress, dirty shorts and ripped t-shirt found next to a child's body and a battered suitcase by the side of a road
Police release images of suitcase and clothes found with dead childA girl's black dress, undergarments, and a girl's shoe were picturedGender of the child still ...
Shocking footage shows Russian-backed rebels rifle through belongingsThey initially believed they had shot down a Ukrainian fighter jet Donetsk People's Republic and Kremlin have always denied responsibility 298 passengers and crew ...
Mayor says children must be kept inside between 2pm and 5pm and tells town to be quiet as it becomes the first in Spain to have an official afternoon nap time
Joan Faus Vitoria, mayor of Ador in Valencia, has brought in official siestasFor three hours every day, locals are able to return home and go to ...
Arnold Holle urged Germans not to send children to UK public schoolsInvestment banker spent 'seven-figure' sending all four of his childrenBut said pupils learn same ...
Chief Inspector Paul Cahill allegedly found slumped over wheel of his carOfficers searching vehicle found MDMA, mephedrone and controlled sedativeCahill was on way to court to ...
Prince Harry is at front line of a war against the illegal trade in rhino horn Royal is raising awareness of a deaths of thousands of ...